Creative concept & colaterals.
In a world of formality that permeates the banking industry we wanted to play with a vibrant color palette, & bold typeface keywords with a curated selection of photos that captured the essence of community, collaboration & sustainabilty.
The main objective of this area of Banamex’s “Compromiso Social” (Social Commitment) Area is to contribute to the sustainable development & well being of the most vulnerable communities through certain actions in Education, Conservation & Ancestral agricultural practices.
Working hand in hand with the communities for a long lasting & positive impact that improves their quality of life & promotes the resilience for the socio-ecological challenges ahead.